Nudity promoting awareness about skin cancer seems quite strange but this is how a designer by the means of T-shirts is raising awareness about it and the new celebrity who has joined this campaign is Victoria's Secret model, Marisa Miller who has posed naked for the cause.
Marc Jacobs, a celebrity designer introduced `Protect The Skin You're In' T-shirt campaign in 2006 in order to raise awareness about skin cancer and pooling funds for the NYU Cancer Institute. Since the launch of the campaign, many celebrities such as Heidi Klum, Victoria Beckham, Helena Christensen, Winona Ryder and Naomi Campbell have appeared naked on the T-shirts specially designed for the purpose.
The campaign is a joint effort of Marc Jacobs and his business partner Robert Duffy who himself is a melanoma survivor.
Dr Richard Shapiro, a surgeon at the NYU Cancer Institute said, "Marc and Robert have taken very personal experiences and used their creative energies to truly impact the direction of melanoma research and care here".
Skin cancer is caused due to the anomalous growth of skin cells and in most cases it is caused due to the exposure to ultraviolet rays, but in some cases contact with toxic substances and deficiencies in the immune system could also cause skin cancer. It has three types - melanoma, basal cell carcinoma and squamous cell carcinoma. Women, until the age of 30, are two times more likely than men to get affected with skin cancer.